The IKEA Effect: Why We Love Our Bad Ideas
Your brain values effort over quality—and it's costing you better decisions
The Two-Hour Rule for Life-Changing Decisions
Major decisions need two focused hours of thought—not days of agonizing or minutes of impulse
The Framing Effect: Same Choice, Different Decision
Identical options, opposite labels, completely different choices—and your brain falls for it every time
Analysis Paralysis: When Your Brain Gets Stuck in Neutral
Why overthinking sabotages your decisions and how to escape the loop
Why Smart People Make Terrible Group Decisions
Intelligence doesn't protect groups from bad decisions—it often accelerates them through cascades and conformity.
The Permission Paradox: When Asking Advice Guarantees Regret
Why asking for approval on decisions you've already made undermines both your commitment and your outcomes
Decision Fatigue: Why CEOs Wear the Same Outfit
Your brain makes no distinction between choosing breakfast cereal and choosing a career path—here's how to stop wasting mental energy on decisions that don't matter.
The Urgency Illusion: Why Everything Feels Like an Emergency
Your brain treats every ping like a predator—here's how to reclaim your calm and make decisions that actually matter.
The Confidence Trap: When Certainty Signals Incoming Disaster
Learn why your most certain decisions are often your riskiest, and discover practical tools for knowing what you actually know.
Your Mood Is Making Decisions Without You
Discover how temporary emotions secretly shape your choices and learn practical techniques to make decisions that reflect your values, not your mood swings.
Decision Quicksand: When Changing Your Mind Makes Things Worse
Why your imperfect committed choice beats your perfect perpetually-revised one—and how to know when changing course is actually worth it
Your Future Self Is a Stranger (And That's Why You Make Bad Choices)
Why your brain treats tomorrow-you like a stranger and the neuroscience tricks that help you finally make decisions your future self won't regret
Why You Can't Trust Your Gut (Until You Train It)
Learn when your instincts are genuine wisdom and when they're just confident feelings leading you astray
The 10-10-10 Rule That Transforms Emotional Decisions
Escape the emotional pressure cooker by giving your future self a vote in today's decisions
The Sunk Cost Fallacy Is Actually Protecting You
Discover why your brain's supposed 'irrational' attachment to past investments might be evolution's gift for building trust and achieving breakthroughs
The Hidden Cost of Keeping Your Options Open
Discover why endless possibilities make you miserable and how strategic commitment creates unexpected freedom and satisfaction
Why You Remember Pizza But Forget Salad
Discover how your brain's editing process turns experiences into misleading memories that sabotage future decisions
The Comparison Trap: Why Context Hijacks Every Choice
Discover how your brain's comparison engine gets hijacked by clever context manipulation and learn mental techniques to make choices that actually serve you
The Spotlight Effect: Why Nobody Cares About Your Decisions
Discover how recognizing the attention illusion frees you from imaginary judgment and enables authentic decision-making
Your Brain's Delete Button: Why We Forget Bad Decisions
Discover why your mind erases poor choices from memory and learn simple techniques to break the cycle of repeated mistakes
The Paradox of Too Many Good Options
Discover why having more excellent choices makes you less happy and learn practical strategies to escape decision paralysis
Why Your Best Ideas Come in the Shower (And How to Replicate It)
Discover the neuroscience behind shower thoughts and learn practical techniques to trigger breakthrough decisions anywhere, anytime
Your Morning Coffee Reveals Your Risk Tolerance
Discover how your daily coffee ritual secretly shapes every major decision you make, from career moves to investment choices