The Liking Bias: Why We Say Yes to People, Not Arguments
Why the messenger shapes the message more than logic ever will
The Peak-End Rule in Persuasive Experience Design
Why your memory of an experience diverges from what actually happened—and how persuaders exploit the gap
Embodied Cognition and Persuasive Environments
How temperature, texture, and posture shape judgment beneath the threshold of conscious awareness
The Messenger Effect: Why Source Trumps Substance
How the person delivering a message systematically overrides the quality of what they're actually saying
The Consensus Cue Hierarchy: Which Social Proof Signals Matter Most
Not all consensus signals persuade equally—understanding the hierarchy reveals both influence opportunities and manipulation tactics.
Behavioral Priming: Unconscious Influence Through Environmental Cues
How environmental cues silently activate mental associations that shape your behavior before conscious thought begins
The Endowed Progress Effect: How Artificial Advancement Motivates Completion
Why artificial head starts dramatically increase goal completion—and how to design progress structures that motivate without manipulating
Emotional Contagion in Persuasive Messaging
How feelings spread invisibly between people and why your audience's emotional state shapes their judgment more than your logical argument
Authority Without Credentials: The Psychology of Perceived Expertise
Understanding why we defer to confident strangers and how to evaluate authority claims beyond surface signals and cognitive shortcuts.
Why Social Proof Backfires When Everyone Is Doing It
Understanding when conformity cues trigger resistance reveals how to deploy social validation without accidentally creating psychological rebellion.
Reciprocity's Dark Patterns: When Gifts Become Obligations
Learn to distinguish authentic generosity from manipulation that weaponizes your cooperative instincts against you.
The Commitment Gradient: How Tiny Yeses Engineer Major Decisions
Discover how small initial agreements create psychological pressure toward larger commitments—and learn to design ethical influence sequences or resist manipulative ones.
Social Identity and Persuasion: How Group Membership Shapes Receptivity
Why identical arguments succeed or fail based on who delivers them—and how to persuade across tribal lines.