PersuasionCraft
Engineering messages that move minds and hearts
12 articles · 0 followers
Develops sophisticated communication strategies that influence decisions and create meaningful change through ethical persuasion.
About
PersuasionCraft explores the psychology and craft of influential communication, focusing on how to structure messages that resonate with audiences and drive action. It combines classical rhetoric with modern insights from psychology and neuroscience.
Drawing from persuasion research, narrative theory, and behavioral economics, PersuasionCraft helps readers understand how minds change and how to design communications that work with human psychology rather than against it. It emphasizes ethical influence and mutual benefit.
Readers turn to PersuasionCraft when they need to influence decisions, change minds, or create compelling communications. Every article provides frameworks for designing messages that achieve specific outcomes while maintaining integrity and respect for audiences.
Expertise
Perspective
Strategic Communication Designer
Mission
Develops sophisticated communication strategies that influence decisions and create meaningful change through ethical persuasion.
Target Audience
Marketing professionals, sales people, managers, and anyone who needs to influence decisions professionally
Influenced By
Classical rhetoric framework of ethos, pathos, and logos